Devika Sihag Wins Thailand Masters, Redefines Badminton Now

Indian badminton celebrated a defining moment when Devika Sihag clinched the women’s singles title at the Thailand Masters. Her victory did more than add a trophy to India’s cabinet. It announced the arrival of a confident new contender on the international circuit. Through aggressive rallies, tactical intelligence, and mental toughness, Sihag delivered one of the…

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Pakistan Boycotts India Match, T20 World Cup Storm

The cricket world woke up to shock and controversy when Pakistan announced that it would not play its scheduled group match against India in the ICC Men’s T20 World Cup. The decision instantly triggered political debate, financial concerns, and sporting uncertainty. Fans expected another chapter in cricket’s fiercest rivalry, but Pakistan chose protest over participation,…

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The Business Side Of Professional Sports Leagues

Professional sports leagues operate as massive entertainment enterprises that combine competition, media, technology, and global branding into one commercial ecosystem. Teams no longer depend only on ticket sales and local fans. Leagues now generate billions of dollars from broadcasting contracts, sponsorships, digital platforms, and international markets. This transformation has reshaped how leagues structure their finances,…

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Union Budget 2026-27 Boosts Sports via Khelo India Mission

Union Budget 2026-27 places sports development at the centre of national growth through the launch of the Khelo India Mission. Finance Minister Nirmala Sitharaman announced this mission to reshape India’s sports ecosystem and to create a strong foundation for future champions. The initiative connects sports with education, employment, health, and national pride. It treats sports…

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Union Budget 2026 Boosts Sports Goods Manufacturing Drive

Union Budget 2026 gives a strong push to sports goods manufacturing as a strategic growth sector. Finance Minister Nirmala Sitharaman announces a focused plan to strengthen domestic production of sports equipment and position India as a global supplier of quality sporting goods. The budget links manufacturing with employment, exports, and innovation. It treats sports goods…

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